LinkMaker is intended to replace the default 'Create Shortcut' option and give a more useful interface for the creation of shortcuts, symbolic links, and NTFS hardlinks/junction points.
LinkMaker gives more accessible options in contrast to the Create Shortcut process, making all options available on one screen. LinkMaker will attempt to auto-fill as much info as possible. Shell integration is provided for the 'new file' menu as well as the right-click drag menu.
linkMaker might not be essential for generating regular shortcuts. Still, it certainly facilitates a more efficient option for creating advanced file and directory shortcuts without the need to resort to the command prompt to do so in most instances.
For those not familiar with Symbolic Links and Junction points: Symbolic Links are similar to shortcuts, but are more transparent (most apps can't tell the difference between a symlink and the target file).
Junction points and HardLinks are specific to the NTFS filesystem - it's recommended to stick to shortcuts and symbolic links unless you understand how they work.